Guide to Using User-Generated Content for Your SaaS Marketing Success

Today I have an exciting topic to talk about with you all: user-generated content in marketing! Ever wondered how that plays out? Now is a perfect time as any to pull back the curtain on this growing approach.


So let's answer these questions together: What exactly is 'user-generated content'? And importantly – How can it boost success in our own individual corner of the wonderful world called Software-as-a-Service or simply put "SaaS"? Get ready because we're going deep into what UGC means for us who are navigating this river every single day.


User-Generated Content for SaaS Marketing


Understanding User-Generated Content


'User-generated content', or UGC as we'll call it from now on, is rather straightforward. It's any sort of content - photos, videos, blog posts, and even comments online about your service – essentially anything created by those wonderful people known as our users.


  1. But why does this matter to us people in marketing these complex services? Well for one thing: credibility! Our audiences trust their peers more than marketers (I swear not all marketers are bad!). 
  2. Secondly: reach! Inbound marketing savviness uses the power UGC offers to only hike up traction with potential clients without spending a fortune on ads. 
  3. Finally consider engagement; when you're turning spectators into contributors they become much more connected to whatever you've got cooking!



Types of User-Generated Content


You'll be happy to know there are many different types of UGC at our disposal. Here are my favorites and ones you might find effective with your users:


  • First up, we have reviews or product ratings – that practical feedback straight from user experiences really speaks volumes. 
  • Next on line are visuals like photos or videos - these give potential customers an authentic look into how folks use your service plus it’s always interesting visually.
  • Lastly, but enhanceably potently: comments and input on blog posts! I’m telling you now people love voicing their thoughts, so if space is made for them they will come bearing unique insights very worth listening to!


Cleverly noting what content types get more interaction can lift engagement levels even higher! So experiment with different forms until something clicks with audiences superbly.



Boosting Engagement and Building Community


Now let's dial down to why UGC really shines brightly in SaaS marketing - boosting user engagement and community building! 


It flips users from casual spectators into fervent contributors! And what happens when more people are talking about your service? More attention is drawn towards us – naturally!


UGC not only sparks conversations but also builds trust among users as they see real experiences straight-up relayed by peers. There’s nothing like word-of-mouth praise bringing credibility all around the community!



Maintaining Authenticity while Amplifying Content


We all know how much authenticity matters. It’s a key factor that differentiates us from the masses chasing attention. Imagine user-generated content as your secret weapon to deepen your brand's voice without compromising its genuine nature.


Look at it this way – when users see fellow users sharing honest experiences about using our services, they feel closer and connect better with your service. Balanced feedback shared by real people underlines transparency which increases trust amongst potential buyers browsing around checking options.




Well, that’s it from me for now. We've unraveled the world of user-generated content and how its raw power can take our SaaS marketing strategies to another level! Just remember: Don't fear UGC - leverage real experiences into your strategy!


I hope you'll dive right in – create a feeling among users they're contributing beyond just using services. Boost engagement levels by giving them a space to share their insights publicly or hang around after reading.


Thanks so much for sticking through this journey with me. Share this insightful article with fellow circles striving towards SaaS success.

Csilla Fehér
Csilla Fehér
Public Relations and SaaS Enthusiast | PR Coordinator at SAAS First

Your go-to source for SaaS insights-eager to network with SaaS leaders and fellow wordsmiths!