Created: 2024-12-12
Updated: 2024-12-18
What could your agency achieve with 60 extra hours per month? For the average digital marketing agency managing paid campaigns, that's the reality – spending 1-5 hours per client on monthly reporting. Time that could be spent optimizing Google Ads campaigns, fine-tuning Meta targeting, or developing new growth strategies for clients.
Let's put this in perspective: If your agency bills $150/hour and manages 15 clients, you're spending $2,250-$11,250 monthly just on report creation. We’ve heard of an agency that discovered they were investing over $4,000 monthly in reporting tasks alone- That’s essentially paying to create documents rather than drive client results.
Every digital marketer faces the challenge of scattered campaign data. Your performance metrics are split across multiple platforms. It’s a constant challenge to make comprehensive reports. Your team spends hours jumping between different accounts and platforms, trying to piece together a coherent story of campaign performance.
Key data sources that need to be consolidated daily:
The monthly reporting cycle is one of the most time-consuming part for most agencies. What should be a straightforward process of sharing results has turned into days of manual data compilation. Your team's expertise is wasted on copying and pasting data when they could be optimizing campaigns and developing strategies.
Most time-consuming reporting tasks:
Attribution has become increasingly complex. Each platform claims credit for conversions, leaving agencies to deal with the mess. When Google Ads shows one conversion number and Meta Ads shows another, you're left explaining these discrepancies to skeptical clients.
Common attribution headaches:
Stop drowning in reports and start focusing on what matters: growing your clients' businesses!
The usage of reporting tools often creates more complexity than clarity. Let's examine the challenges agencies encounter with current analytics platforms!
Every client has unique reporting needs, and meeting these diverse requirements manually is becoming unsustainable. Your team constantly faces last-minute requests and custom report modifications that disrupt their workflow and delay other important tasks.
Typical client customization requests:
Platform changes and technical updates create constant friction in the reporting process. Just when you've perfected your reporting workflow, a major platform update forces you to rebuild everything from scratch.
Current technical challenges:
The impact of inefficient reporting goes beyond just lost time. It affects your agency's profitability, team morale, and ability to deliver strategic value to clients. When your best minds spend hours on spreadsheets instead of strategy, you cannot move forward on the market.
Three key areas of impact:
Campaign managers are caught in a paradox: they need to optimize campaigns to improve results, but spend their time creating reports instead. Meanwhile, marketing managers face an impossible choice: either overload their team with more clients or turn away potential business.
What if you could change your reporting process with a unified platform that brings all your advertising data together? Instead of spending hours compiling data, your team could get instant insights using simple natural language queries. AI-powered analytics could automatically generate the visualizations and insights your clients need, while real-time dashboards keep everyone informed without manual updates.
Agency reporting must be automated, intelligent, and real-time. Leading agencies are already making the shift from manual reporting to automated solutions that free up their teams for strategic work. See how your agency can join them with a personalized demo of our platform.
Essential benefits you'll see:
Book your demo today and discover how much time and revenue you could save with intelligent reporting automation.
Book a 30-minute demo to see how we can eliminate manual reporting tasks and help your agency thrive!
Béla Halmai
Tamás Hám-Szabó
