Created: 2024-12-12
Updated: 2024-12-18
Running a digital marketing agency in 2024 means juggling multiple advertising platforms, Google Ads, Meta Ads, LinkedIn Ads, and more. While these platforms drive results, there's a hidden cost that's eating away at your agency's productivity and profits: reporting.
Studies show that digital advertising agencies spend an average of 31 hours per week just creating reports. That's almost a full-time employee's hours spent not on strategy, optimization, or growth.
Every agency manager knows this scenario: you're preparing monthly reports for your biggest client. Your team downloads separate CSV files from every platform, each formatted differently. Meta Ads gives you one set of metrics, Google Ads another, and LinkedIn something entirely different. Hours go by as your team manually standardizes data formats, converts time zones, and matches campaign names across platforms.
The most frustrating aspects of this process include:
If you're using Data Studio (now Looker Studio) connectors to solve your data aggregation problems, you're likely facing an even bigger challenge. While these connectors promise to simplify your reporting process, they often create more problems than they solve. Many agencies find themselves paying up to $250 per connector per month while still struggling with data quality issues.
Creating meaningful visualizations isn't just about making charts look pretty. When you're managing campaigns across multiple platforms, showing unified performance becomes a complex puzzle. Your specialists spend hours in Excel trying to create visualizations that make sense to clients.
Common visualization challenges that waste your team's time:
While Google Analytics has long been the industry standard, its enterprise version's steep price tag and complexity are raising eyebrows across agencies!
The usage of reporting tools often creates more complexity than clarity. Let's examine the challenges agencies encounter with current analytics platforms!
Your clients deserve clear, actionable insights. But delivering them has become increasingly complex. A single client report often requires pulling data from five different platforms, creating custom visualizations, and formatting everything to match their brand guidelines. Then you do it all again next week.
The biggest reporting headaches include:
In digital advertising, timing is everything. Yet most agencies are working with outdated data by the time their reports are ready. Your clients are making decisions based on last week's numbers while today's campaigns are running. This delay costs money and opportunities.
Critical issues with delayed reporting include:
The complexity of modern marketing platforms has created a technical burden that most agencies never signed up for. Your team should be focusing on strategy and creativity, not becoming data scientists. Yet without technical expertise, creating comprehensive visualizations becomes nearly impossible.
Key technical challenges facing agencies:
Imagine transforming your entire reporting process with a solution that understands your needs. Our platform brings all your advertising data into one place and makes visualization as simple as asking a question. We've created a system that handles the technical complexity while giving you complete control over your visualizations.
Key benefits our clients experience:
Stop drowning in reports and start focusing on what matters: growing your clients' businesses. Join leading agencies who have transformed their reporting process with SAAS First.
Book a 30-minute demo to see how we can eliminate manual reporting tasks and help your agency thrive. During the demo, we'll show you how to:
Book a 30-minute demo to see how we can eliminate manual reporting tasks and help your agency thrive!
Don't let another week go by losing hours to manual reporting. Transform your agency's reporting today.
Shafaque Shaikh
Tamás Hám-Szabó
Tamás Hám-Szabó