The ROI of Multichannel Marketing in Accelerating SaaS Business Expansion

Being a Product Manager at a SaaS company isn't a walk in the park. You're the go-to person for just about everything, from understanding user needs to diving into data. The tricky part? You need to launch features that people will love while keeping customers hooked to your service. No pressure, right?


Here’s where multichannel marketing comes into play. It’s a game-changer in accelerating your SaaS business growth. According to TechTarget, multichannel marketing uses various channels. Everything from mobile and social media to emails and your company website to reach out to customers. So, you're not just putting all your eggs in one basket. You're spreading them out to meet customers where they're most comfortable.


So why should you care about multichannel marketing? Here's a teaser: Using all these channels in a well-oiled way can create a kind of "network effect." This means you’re you're multiplying your ROI. Yes, this could be the key to hitting your business goals. Like that 15% boost in user adoption or that 5% dip in customer churn you’re aiming for. Curious about how you can make this happen? Keep reading. 


SaaS Multichannel Marketing


Understanding the Power of "Network Effect"


So, you've heard about the "network effect," but what does it really mean? I’m going to explain it to you in simple terms. A network effect happens when the value of your service or product increases as more people use it. In multichannel marketing, this effect can extremely boost your efforts. According to Emarsys, multichannel marketing is about casting a wide net. But it's also about delivering a consistent, tailored message across various touchpoints. And it’s also about gathering more data. There are so many benefits. And that’s where the real magic happens.


Imagine this: You send out an email blast about a new feature (that's one channel). Then, you back it up with social media posts (another channel). Next, you target users with in-app messages (yet another channel). All of these efforts build on each other, creating a ripple effect. Each channel can act as a multiplier for your engagement. We're talking bigger reach, higher engagement, and as you might have guessed, better ROI.


But wait, there's more. For SaaS companies, this approach can speed up SaaS lead conversion. Plus, it can even make your customer service smarter through conversational marketing. With the network effect in play, each new channel you add can make the whole system more valuable. This, in turn, will increase your customer retention. It’s like the good old saying: The more the merrier!  



Bridging the Data Gap: Cohesive Strategy vs. Siloed Approaches


So, we've been talking about how multichannel marketing can boost your business, right? Well, to make the most of it, you can't throw stuff at the wall and see what sticks. You need a solid game plan. That's where a cohesive strategy comes in handy. 


According to Prajaktk9, a rock-solid CRM system is the unsung hero of effective multichannel marketing. With it, you get a bird's-eye view of customer interactions, making your analytics actionable.


In the SaaS world, we often hear about the need for smart SEO strategies and Google Business Profiles, but what about all that data you're collecting? It can be like a puzzle, and a cohesive approach helps you put those pieces together. You can see the bigger picture, which helps in better decision-making.


Let's dig into a real-world tool: SAAS First’s Marketing and Customers Module. These bring all your analytics under one roof, helping you ditch those siloed approaches. Instead of peeping at metrics one by one, you get an integrated view. That way, you're using data to make smarter choices and seriously up your game.



Tailoring Messaging: The Essence of Customer-Centric Approach


You've got a solid product, and your marketing channels are buzzing. But to make people sit up and take notice, you've gotta talk their language. That's where tailored messaging shines. According to one of our articles, the groundbreaking chat feature weaves together email and website chat. This makes conversations feel like, well, real conversations. This isn't chatter. It’s delivering a message that clicks with the customer at the right moment.


See, timing and targeting are the salt and pepper of your customer-centric dish. Picture this: You're browsing a SaaS website, and a chat pops up offering solutions to problems you didn't even realize you had. That's a well-timed, targeted email campaign working in harmony with real-time chat.


Speaking of real-world goodies, let's zoom in on SAAS First's chat feature. It engages the customer, pulls them into a dialogue, and, here's the kicker, leads to better retention and ROI. This is what elevates user experience from 'meh' to 'wow’. 



Expert Opinions: Making the Most of Multichannel Marketing


So, you're all ears for some pro tips on multichannel marketing? Let's hear it straight from an expert, Jonaed Iqbal, Founder of and a former LinkedIn Engagement Specialist. According to Iqbal, LinkedIn is the goldmine you're probably overlooking. "LinkedIn has very good organic reach if you create a good strategy. You can meet your ideal customers and if you have a good content marketing strategy, you can compete with larger players," he says. Don't sleep on email either. "Emails aren't susceptible to social media algorithms and they can be used to nurture leads," Iqbal adds.


His golden nugget of advice? Experiment and tie your channels together. "Different platforms are meant to be used differently. It's important to repurpose content but you have to do it effectively," says Iqbal. This aligns perfectly with what Product Managers aim for. Maximizing reach and ROI without scattering resources.


You can pull off all these tricks and more with a tool like SAAS First’s Marketing Module. It helps you juggle campaigns, emails, and whatever else you've got up your sleeve, all while keeping an eye on those analytics. 




Alright, let's tie it all together. In the fast-paced world of SaaS, Product Managers have a balancing act to perform. Growing the business while keeping customers happy. Multichannel marketing can be your best friend here. So let’s start creating a network effect that can skyrocket your ROI. 


So, you might be asking: “What's the game plan?” Well, first, adopt a tool that can help you navigate this complex landscape. Take SAAS First's Marketing Module, for example. It's a one-stop-shop for everything from email campaigns to advanced analytics. All aimed at SaaS business expansion and customer retention.


Why should you care? Because a tool like this takes the guesswork out of your multichannel efforts. It gives you precise targeting and rich data. It provides you with a way to tie all your efforts together into one cohesive strategy. That means better customer engagement, higher conversion rates, and an ROI that'll make you outstanding.


In a nutshell, if you're looking to make waves in the SaaS world, a smart, integrated approach to multichannel marketing is your paddle. So grab it and start rowing.

Csilla Fehér
Csilla Fehér
Public Relations and SaaS Enthusiast | PR Coordinator at SAAS First

Your go-to source for SaaS insights-eager to network with SaaS leaders and fellow wordsmiths!