Digital advertising agencies are at a crossroads. While managing campaigns across Google Ads, Meta Ads, and other platforms has become second nature, the reality of comprehensive reporting remains a significant challenge. As your agency grows, so does the complexity and cost of gathering accurate campaign data. Especially when relying on Data Studio (now called Looker Studio) connectors.
The financial burden of data connectors has become unsustainable for many agencies. Premium connectors for each platform can cost up to $250 per month per data source, creating a massive expense when you're pulling data from Google Ads, Meta Ads, LinkedIn, and other platforms. The situation becomes more dire as your client roster grows, with many connectors requiring separate licenses for each client account. For a mid-sized agency managing 20 clients across multiple platforms, here's what this means:
Despite paying premium prices, agencies frequently encounter data quality issues that undermine their reporting credibility. Your teams spend countless hours trying to reconcile numbers that should match but don't. The most frustrating part? These expensive connectors still deliver:
The true cost extends far beyond monthly subscription fees. Your team's productivity takes a significant hit when dealing with connector-related issues. Consider this: an average agency loses 15-20 hours per week managing these problems:
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Technical challenges directly affect your client relationships and your agency's reputation. When reports show conflicting numbers or delayed data, client trust erodes quickly. The impact manifests in several ways:
The financial impact cuts deep into agency profitability. Connector costs typically consume 5-15% of monthly retainer revenue, creating a significant burden that's difficult to pass on to clients. Consider these impacts on your bottom line:
Imagine changing your agency's reporting with a single solution that eliminates these headaches. Our platform offers:
Stop throwing money at expensive connectors that underdeliver. Book a demo today to see how our unified tracking solution can eliminate costly connector fees while providing the complete, real-time data your agency needs.