As an AI enthusiast, I've seen technology change, but one painful problem never changes for growing B2C businesses. You work hard to grow your company, but as you succeed, the operational chaos seems to grow even faster. You get more customers, but you can start losing money. It gets buried under the weight of the operational mess. If this sounds familiar, I want you to know you're not alone.
As your company grows, customer messages get scattered across many channels.
I bet your journey looks a lot like mine did. It all starts so simply. You have one channel for customer support: a single email inbox. It’s manageable, clean, and efficient.
But then you grow. To keep up, you add more channels:
You're paying more salaries to operate the same inefficient system.
This is where the real anxiety begins. A customer's messages get scattered across different apps:
Your first instinct might be to throw more people at the problem. It seems logical: more messages mean you need more agents. But this is a dangerous myth. The reality is that adding more people to a broken system only makes the mess bigger and more expensive.
This doesn't fix the real problem. Adding more agents just makes the existing problems worse:
The path to control isn't about adding more resources to a broken model.
If you're feeling buried by this chaos, please know that it's not your fault or a sign of a bad team. It's a normal part of growing a business. You've hit a limit to what you can handle, and you can't break through it just by working harder or hiring faster. For years, I tried to manage the mess. Then I had a breakthrough. I realized the real solution wasn't just organizing the mess, but stopping it from happening in the first place. The path to control isn't about adding more resources to a broken model; it's about changing the whole system.
Tamás Hám-Szabó
Tamás Hám-Szabó