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Why I Built an AI Chatbot That's 10x Cheaper Than Intercom (And More Powerful)

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Tamas Hám-Szabó profile image
 Tamás Hám-Szabó
Tamás Hám-Szabó
Author:
 Tamás Hám-Szabó
Founder of SAAS First
To ensure the highest quality, the editor used AI tools when preparing this article.
Calendar icon Created: 2026-01-20
Countdown icon Updated: 2026-02-12

It Started as a Fix for My Own Problem

As a bootstrapped founder, I know the challenges firsthand. In this article, I'll share:

  • How I built a tool to escape the high cost of support software.
  • Why I decided to share it with the entire SMB community.
  • How it started as a personal solution with zero intention to be turned into a business.

I was deeply frustrated by tech giants 'misusing' small businesses.

When I Realized Millions of Businesses Shared My Pain

The journey from an internal tool to a public product wasn't planned. It grew because so many people needed it.

  1. For the first few years, the software was my secret weapon. It saved my company tens of thousands of dollars annually, even as a small customer.
  2. Three years ago, I realized millions of other businesses were struggling with the same overpriced software.
  3. The decision to turn it into a business became a mission, especially since the product is even better than Intercom at a fraction of the price.

How We Help Small Businesses in Three Simple Ways

I was deeply frustrated by tech giants 'misusing' small businesses through predatory pricing and wanted to help other small businesses. That's why I built SAAS First's 24/7 multilingual AI Chatbot. It is built on three main ideas: Here’s how it works for you:

  1. Realistic Pricing: We deliver a more powerful solution at a price that is good for your budget. Intercom is 10x more expensive than our solution while offering worse features.
  2. Day-One Value: You get results from the moment you switch it on. The AI chatbot connects with your help articles to start working right away.
  3. True Automation: This isn't a fancy routing system that creates more work for your team. We provide genuine automation that answers customer questions, which frees you up to focus on growth.

We deliver a more powerful solution at a price that is good for your budget.

We're Not Another Faceless Tech Giant

We built our entire way of doing things to be the exact opposite of the way big companies usually treat you, where:

  • You feel the frustration of being treated like 'just a number.'
  • You get the sense that giants like HubSpot and Intercom just don't seem to care.

The Faceless Tech Giant Experience:

  • You are just another account number.
  • Support is impersonal and slow.
  • Pricing feels predatory and disconnected from value.

The SAAS First Promise:

  • We actually appreciate our customers.
  • We know customers by name and remember them.
  • We care for them with realistic pricing because we have faced the same challenges.

You switch to a solution that respects your budget and empowers your business.

The Real Cost is Doing Nothing

You have a clear choice to make. You can continue as you are, or choose a path built for your success.

Option A: Stay in the 'Cost Jail' You continue overpaying for software that doesn't do enough. Every month you stay in 'Cost Jail' is a loss. You're funding a tech giant's stock price instead of your own growth.

Option B: Join the Mission You switch to a solution that respects your budget and empowers your business. It's time to use a tool built for you, by someone like you. The best way to decide is to see it for yourself. Book a discovery call or start your free trial, and let's break you out of jail.

Tamás Hám-Szabó
Author:
 Tamás Hám-Szabó
Founder of SAAS First
To ensure the highest quality, the editor used AI tools when preparing this article.

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