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Lead To Deal

Generate Queries

Customized queries to calibrate your ICP

Kata Szabó image Written by Kata Szabó
Back to articles Kata Szabó image Written by Kata Szabó

Company Finder – Generate Queries

The first thing to use Company Finder is to identify the ICP (Ideal Customer Profile) and area to search. The more targeted you make your inputs, the more quality and relevancy of the generated leads you achieve.

Target Location

  • Country: (e.g. Hungary)

  • State: Optional

  • City: (e.g. Budapest)

  • Suburb: Optional


Product or Service You Sell

  • Product Description: Describe what you offer (e.g. Software as a Service)

    This will assist you to match your product to suitable business types


Ideal Company Profile

  • What makes a company a good match?: For example, "Marketing related companies"

  • What would be a bad match?: For example, "Non-marketing related companies"


Ideal Contact Profile

  • Primary match: e.g. Head of Growth

  • Secondary match: e.g. Marketing Manager

  • Bad match: e.g. Intern, Student

These assist in making sure that you are getting to the right decision-makers


Lead Volume Per Company

  • How many leads per company would you like to gather (ex: 1-5)


Tip: The more detailed and accurate your ICP definition and location targeting, the more precise and useful your results will be.


After defining your Ideal Customer Profile and target location, the system generates a search matrix of keyword-category and location combinations. You can then choose which types of businesses to search in which geographic areas. To personalize a query, you may choose as many categories and locations as you want.

The system then estimates credit usage.

How the Estimate is Calculated

  • x categories × y districts = number of unique search combinations

  • Up to 60 companies searched per combination

  • Duplicate companies are automatically deleted

  • In case of finding fewer companies than the estimate, the unused credits are refunded


Tip: The broader your selections, the larger your lead volume. However, for more targeted outreach, consider narrowing categories or regions.

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