Cold Leads
In the Cold Leads stage, you must add the following information to the lead in order to move the lead to a different stage:
- Industry (You can choose from the following options: Marketing Agency, Bank/PSP, Ecommerce, Data/software, Gambling, CEP, or Other)
- Region (You can choose from the following options: APAC, EMEA, AMER)
- Country (You can choose from an extensive list of countries)
- Company size (You can choose from the following options: Small, Medium, Enterprise)
- Lead source (You can choose from the following options: Marketing, Apollo, Manual)
- Lead quality (You can choose from the following options: Poor, Medium, Good)
- Outreach (You can choose from the following options: Not contacted, Contacted, 1sr, 2nd, 3rd, 4th, 5th. 6th Follow Up, Escalated)
You can also add Notes here, with a free text field, if you want to enter any additional information in this stage.
Remember that in order to move the lead to a different stage, all the above information should be filled out.
You also have the option to check out the future fields that could be filled out in further stages, so if there's any information you can enter from this stage, you can add it here. To see these fields, click on Show hidden fields. More about these fields in the articles about further stages.